a short essay at Display taken from Richard Danne’s memoir about how the NASA Design Program failed simply because of bureaucracy. this happens fairly frequently in technology companies—many engineers tend to be highly emotional about old-fashioned logos, and don’t seem to be able to form visual opinions without a ton of external validation.

here’s a link to Display’s Flickr set of the entire NASA Graphic Standards Manual. the color work is my favorite part—it’s hard to make red, white, blue and black very interesting. the nuance and authority are incredibly well-balanced.