a short essay at Dis­play tak­en from Richard Danne’s mem­oir about how the NASA Design Pro­gram failed sim­ply because of bureau­cra­cy. this hap­pens fair­ly fre­quent­ly in tech­nol­o­gy companies—many engi­neers tend to be high­ly emo­tion­al about old-fash­ioned logos, and don’t seem to be able to form visu­al opin­ions with­out a ton of exter­nal val­i­da­tion.

here’s a link to Display’s Flickr set of the entire NASA Graph­ic Stan­dards Man­u­al. the col­or work is my favorite part—it’s hard to make red, white, blue and black very inter­est­ing. the nuance and author­i­ty are incred­i­bly well-bal­anced.