Dig­i­tal pho­tog­ra­phy was becom­ing more pop­u­lar, but we hadn’t yet start­ed to put all of our pho­tographs online. Since then, as files are put through a myr­i­ad of com­pres­sion algo­rithms and Insta­gram fil­ters, a new aes­thet­ic of dig­i­tal decay has start­ed to emerge. Let’s call them Shit­pics. Because they look like shit.”