“I wanted to make pork barbecue with Cheerwine somehow, and I wanted it to be sour instead of sweet,” Travis says. He thought that turning Cheerwine into vinegar would be the the easiest way to achieve that flavor. “Growing up in Appalachia, I’ve always said there’s two things you come out loving: black pepper and vinegar. It’s just kind of in our palates. I love vinegar, I love pickled things.”