Behav­iour was cre­at­ed at a time when the world was besieged by tur­moil over the bur­geon­ing HIV/AIDS cri­sis. By 1990 mil­lions had been impact­ed by the dis­ease, and the gay com­mu­ni­ty was roiled by fear, loss, out­rage, and the fierce deter­mi­na­tion of grow­ing activism. In April of that year the death of Ryan White, a young boy with hemo­phil­ia who acquired the dis­ease through a blood trans­fu­sion, brought a wider aware­ness and sen­si­tiv­i­ty to the cri­sis. As the death toll mount­ed, the group ACT UP staged high­ly pub­li­cized protests at the Nation­al Insti­tutes of Health demand­ing expan­sion of HIV/AIDS treat­ments and clin­i­cal tri­als. By the end of the year, AIDS had become the sec­ond lead­ing cause of death among Amer­i­can men aged 25 to 44 years.