At the wedding later that month, the dress was mostly an afterthought. Still, something about the Facebook post stuck with Caitlin McNeill, Grace’s friend and guitarist for the folk band Canach. After the ceremony, the 17-year-old posted the image on Tumblr to her 2,000 followers under the username Swiked. She added the caption: “guys please help me – is this dress white and gold, or blue and black? Me and my friends can’t agree and we are freaking the fuck out.”