“It is easy to gently mock Rhinehart’s idealistic, odd proselytizing, and, in turn, Valley culture itself. Soylent and other solutionist ideas are hyper-efficient in ethos, but also joyless and self-righteous in their asceticism. Yet the scorn laid upon both Soylent and Silicon Valley in particular might better be aimed at those creating the products, rather than the actual products themselves.”Navneet Alang