…enter Bernays. He and Beech-Nut approached a physician who told them he would recommend a “heavy” breakfast—basically, bacon and eggs—over light items, again for health reasons. A heavier breakfast would, according to this doctor, replenish energy lost overnight. Bernays asked him to write about 5,000 of his colleagues and ask their opinion on the matter. Nearly all of them, Bernays said, concluded that a heavy breakfast was “better for the health of the American people.”